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Did anyone besides me do a double-take the first time they saw the Verizon “Rule the Air” billboard on Spokane?
Did anyone besides me remember exactly where that idea came from? (Look closely at the book cover below.)
Does anyone besides me wonder what the world is coming to when a big corporation can actually cash in by identifying itself with a monstrously repressive totalitarian government?
I’d call this Verizon ad a prime example of the Glorification of Stupidity.
In other stupid news, last Friday, the other Times published a story on an Internet company that deliberately creates bad publicity on itself and turns it into market share.
Believe or not, the owner of this company goes out of his way to irritate and harrass customers, just so he can generate more Internet “buzz” about his company and give it a higher search ranking on Google.
Never mind that people are saying bad things about the company. Google couldn’t care less about that. And many online shoppers will simply ignore the “customer reviews” search hits and click on through to the retailer’s site, where they will proceed to fall down a well.
The moral for the rest of us is this:
Buy local if you can. And whether you buy local or not, at least read the g-damn reviews on the business you’re dealing with. Never buy anything based on price alone, or you’re liable to end up with something besides dimples on your face.
This is DP, asking you nicely not to swear on the Internet.
Winston “DP” Smith: Maybe you should hire these clever California-based billboard anarchists to make some, er, modifications:
The little “rule the air” world/transmitter tower icon is a stylized version of the old RKO Pictures logo.
“RKO has long been celebrated for its cycle of musicals starring Fred Astaire and Ginger Rogers in the mid- to late 1930s. Actors Katharine Hepburn and, later, Robert Mitchum had their first major successes at the studio. Cary Grant was a mainstay for years. The work of producer Val Lewton’s low-budget horror unit and RKO’s many ventures into the field now known as film noir have been acclaimed, largely after the fact, by film critics and historians. The studio produced two of the most famous films in motion picture history: King Kong and Citizen Kane.”
“Orson Welles referred to the design as his ‘favorite among the old logos, not just because it was so often a reliable portent. … It reminds us to listen.'”
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