The marketing website is now up for Strata, the condo conversion (first mentioned here in June) formerly known as the Graham Street Apartments, at Cali/Graham north of Morgan Junction. Always fascinating to take a look at how these sites market the buildings and the neighborhood — in this case, the page about “the location” pitches The Junction (mentioning Elliott Bay and Uptown) rather than much-closer Morgan Junction; “the building” is described as “Northwest Contemporary” (though built in 1987); the page about “the design” mentions “tidy modern landscaped spaces for ground floor homes” (we’ve noticed fences going up on the Cali side of the building). The home page describes Strata as “priced within reach”; prices aren’t on the site right now but the promotional e-mail announcing the website says “from the low 200s.”
West Seattle, Washington
15 Sunday
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