redblack
i don’t know about you diane, but i know seattle’s skyline and bent street grid pretty well. i can identify most of the towers in the downtown core, and i know who most of their tennants are. i think “wayfinding” is an excuse.
it’s not like these will be retail outlet signs, either. we’re talking mostly about mega-banks, and what they do in those towers isn’t for consumers. they have retail branches if you want their services.
for another thing, i doubt that chase or bank of america would let anyone put their name on anything in plain white lettering that isn’t in the font and style of the company logo.
“simply the company logo or name” – even if it’s plain – still offends me as much as billboard advertising.
i’m glad it doesn’t offend you, but why is your opinion better than mine?