Super Bowl Commercials

[Jiggers]

I don’t watch the game for the commercials. Those commercials are made with cheeze to be watched by women and the husbands that are forced to watch with them. The Super Bowl is like New Years eve, amateurish. You can go out and watch football any weekend during football season—like drinking, there are 364 days of the year to do that instead of going out and spending triple the money to get your buzz on. Yes I watched the game. It is worse than watching a soap opera in daytime because of the boring cheezey commercials. And if you thought those were awesome commercials, you’re ignorant. Sorry. Just the way I see it.

As of for the game, it was an awesome game itself. This was a type of game that proves that defense first and taking risks wins games for you as the Saints did immediately to start the second half with an onside kickoff wow!!

To also add:

The Who is going on a new tour soon. After watching Daltrey(64) barely getting thru the halftime show, He won’t make it thru the whole tour at this age. He barely made it with the signature scream on Won’t get fooled again. He isn’t going to hit it like that if they are doing more than three shows a week. The band of course is minus the bass player Entwistle and drummer Moon who have both died and have been replaced.

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[WSB]

The spots weren’t incredible but “Green Police” cracked up everybody we were watching with. Even the greenest of the green. Had the feel of the old “Almost Live” COPS sketches (“Cops in Wallingford,” etc.)

http://www.youtube.com/watch?v=Wq58zS4_jvM

Doubt it would’ve been so funny in, oh, say, Las Vegas.

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[JustSarah]

I didn’t watch the SB (just not interested in football, so opted for Hallmark’s “I Love Lucy” marathon instead,) but what I’ve heard and read so far has said the ads were exceptionally misogynistic this year. I’ll have to check a few of them out, but Jezebel.com has a story this morning on them, with statements from several different media sources stating the same opinion. I’m certainly growing awfully tired of the “man-boy” trend in ads, in which the mean woman forces the man to actually take some accountability for his actions, even though being a “man!” is all about doing what you want, whenever you want.

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[JoB]

Sarah..

i don’t know whether to thank you for the head’s up on this or not…

http://jezebel.com/5466296/woes-of-bros-super-bowl-ads-star-pathetic-men—and-the-women-who-ruined-them/gallery/?skyline=true&s=i

in one way, these ads were reassuring. If progress hadn’t been made, there wouldn’t be so much urgency to shame men… while the underlying message may be delivered with humor, it isn’t so funny.

Me tarzan.. you Jane.. let me take my rightful place belittling everything you value and making you work two full times jobs while i play with the boys having earned my time off with my superior earning power…

oh wait.. have you seen the recent stats that show more women employed than men these days?

That strategy backfired.. women are cheaper to employ and the imbalance will remain until men accept the wage women are given…

oops! bet that was an unintended outcome of all that chest pounding…

and apparently big business is counting on men to buy the chest pounding and forget the lesson.

I like to think of it as the Palin effect… although she isn’t the cause celeb.. just the hints of playboy bunny gone wrong advertising that sells the concept.

Thank god for natural selection.

In this economy, those who cooperate stand a much better chance of survival than those who pound their chests and compete for a rapidly dwindling pool of opportunities…

there is hope yet.

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[JustSarah]

JoB: also, don’t miss this follow-up piece about the critical reception of yesterday’s ads: http://jezebel.com/5466569/the-critics-on-the-super-bowl-ads-boring-misogynistic

More food for thought, eh? I was pretty encouraged, though, that several male critics are noticing these ads rather than bashing the “feminazis” and saying they’re “just ads.”

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[maplesyrup]

That jezebel site is hilarious. Lots of uptight posters there.

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[flowerpetal]

Yes, thanks SarahScoot for the link and your thoughts (and your’s too JoB!) I was particularly disappointed in the baby ads who were talking. As ridiculous as it seems, images like that reinforce unrealistic expectations of adults that children think like adults. It creates all kinds of parenting problems. Lessons we wished were learned after the movie “Look Who’s Talking.”

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[Mookie]

What, no love for 88-year old Betty White and 89-year old Abe Vigoda in the Snickers commercial??!

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[Jiggers]

The issue with these commercials are that they can be super funny, but they aren’t because in today’s delicate society, they don’t want to offend anyone. So, you get bland and boring ones because watch groups are watching. Our society has become______(fill in the blank). When Bud came out with their commercial the other year when they had a bunch of mexican immigrants learning English in a room, the joke wasn’t funny amongst certain groups after it played. I thought it was downright hilarious when they were told to say “Me speak no English” when taught to say by the teacher if they had an extra Budweiser by a stranger. Really people are you going to lose sleep over that. People need to get out of the closet and learn to laugh.

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[maplesyrup]

I just watched the supposedly offensive ads according to jezebel.

I’m going to try and have an open mind here. Can someone please explain what’s so sexist or misogynist about them?

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[JustSarah]

maplesyrup, I’d love to give my opinion, but unfortunately I’ve not had a chance to watch them yet. No video access here at work (thanks, Websense!) If I have time, watching the commercials is on my list of things to do this evening.

Jiggers, I understand what you’re saying, but I’d argue that it’s more a lack of creativity from the creative minds behind ads these days. There have been a few incredibly clever and hilarious ads over the last few years that didn’t stoop to perpetuating incredibly tired gender or race stereotypes. I just get awfully sick of seeing the same joke played out in various ways. According to the mainstream ad world, women shop, clean, nag, eat “diet” foods when they’re being “good,” and eat regular foods when they’re being “bad” (and are embarrassed if someone catches them “indulging.”)

Men, by contrast, are too stupid to cook or clean without causing a disaster, and eat “manly” foods (or are embarrassed if someone catches them eating “feminine” foods like yogurt). It’s just not funny. In fact, it’s lazy.

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[Smitty]

I thought Doritos did a very good job, but I really liked the one mocking the greenies(audi?).

Too funny.

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[HMC Rich]

The ads were tame. I heard about a study about men who give up and just say “Yes Dear”, end up staying in relationships much longer. That is why we are such pigs when we are single and are deaf once we are married.

When watching football, I don’t care about the my or your feminine side, Whirlled Peas, or the societal implications of the ads. They can form a college course on studying that for those of you who do care.

I sat, I ate, I drank, I burped and my wife was out of the house…and the game was entertaining. What more could I ask for?

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[JustSarah]

But Rich, part of the problem is this huge assumption that women hate football, hate the Super Bowl, and nag the whole time. Although *I* have no interest in football (never have, though I do enjoy baseball), I do know many women who love football and hold as much a stake in the SB as their male counterparts. That is why these kinds of ads are grating; they assume, as you apparently do, that women are out shopping/gossiping/watching figure skating rather than sitting right there on the couch, watching the ads, too.

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[Jiggers]

Quoted from post 11. “Men, by contrast, are too stupid to cook or clean”.

Sarah..You are truly ignorant because when you made this comment,you totally forgot or don’t know that men in today’s society are the best chefs in the world period by career choice. Times have changed in the kitchen since Julia Childs was showing you how to prepare a turkey properly on TV for Thanksgiving. Oh yeah.. I can cook and not mac n’ cheese and I also clean my own mess. I’m very self capable of living by myself and have been for years and don’t need anyone to help me along. HMC you’re so right..lol those guys who say that to be non-conflictive are whimps and have no ballz or they had them taken away.

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[KBear]

Jiggers, read more carefully before you post. Sarah was criticizing the stereotype, not promoting it.

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[JustSarah]

Jiggers, read again. My comment was referring to the antiquated gender stereotypes ads continuously return to. In those ads, women cook, clean, etc., and almost every time you see a man attempting those things, he screws up royally and his wife has to come fix it for him. “Silly man, that’s what you get for trying to do lady-work!” is the message being sent. And it’s irritating.

I know very well that men certainly can cook; my dad’s a chef and my husband cooks dinner more frequently than I. We both do household chores, and when he does laundry he doesn’t shrink everything/turn everything pink/add too much detergent or anything. ;-)

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[m3bodyworks]

For those that just want to see the commercials, you can go to http://www.hulu.com/adzone . Hulu’s player can be set to play continuously.

I was working so haven’t seen the commercials yet.

go Saints! They deserve a Win!

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[WesCAddle]

“Punxsutawney” Polamalu ruled.

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[dawsonct]

Betty White saying “…that’s not what your girlfriend said!” Really the only truly funny add Sunday. IM(no need for humility!)O.

–

C’mon Jiggers, that was a lame miss. I don’t agree with you often, but I’ve never noticed you to be comprehension-challenged. You can do better than that.

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[JoB]

Can you explain to me what was so funny?

If i were male i would find the notion that i am “whipped” and need to get out there and buy something to be macho about as funny as i imagine dogs find the “bacon” commercials or the cartoon were they recognize only one in every 20 words while their human blathers on.

Are males really so clueless that they find pavlovean bells and whimped out caricatures of masculinity humorous?

If so.. i say kudos..

you guys really know how to laugh at yourselves.

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[JoB]

btw jiggers…

that chef comment?

You need to read a little history. Julia Childs was an exception… a television personality.. not a working chef in the context you present.

Her audience was newly affluent housewives… who were bored silly putting meat and potatoes on the table night after night and couldn’t afford the luxury of hired help… and those who simply wanted to dream of a better life.

which isn’t to say that her passion and her approach to cooking was anything less than remarkable… just that women were not a common occurrence in her day in any kitchens other than those in their own homes.

the chef’s in her day were men for the same reason that the majority of chef’s in our day are men… the glass ceiling… garden variety discrimination.

but those days are on their way out. It takes more than male appendages and culinary tricks these days to succeed in the kitchen.

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[maplesyrup]

JoB if you don’t see how Betty White (who is a talented, funny lady) talking smack after just getting pummeled in a pickup football game is not funny, then there’s no use in trying to explain it.

I’m still wondering what was sexist or misogynist about that ad though. Or any of the ads the people on jezebel.com were complaining about.

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[JoB]

maplesyrup…

we so seldom really disagree…

i don’t see the humor there…

but then my family always has accused me of being humor impaired when it comes to that kind of joke…

i get it.. i think it is clever to substitute Betty White for the gender slang representing women.. and Abe Vigodai for the gender slang for old men…

i just didn’t think that it was particularly funny.

if you remove betty and abe.. and insert what is implied… there isn’t much to joke about in that commercial…

I don’t find it particularly offensive.. so it’s not a PC thing.. i just think the content is pretty stupid and demeaning…

to men.

thank god most comedians don’t have an audience full of me when they are starting out….

comedy would fall pretty flat.

and yes.. betty and abe are the bright spots in that commercial.. i think they are both very talented.. i just hate to see all that talent going to waste in that ad :(

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[villagegreen]

Personally, I don’t think there’s really much to get bent out of shape about. It’s the same thing every year – some funny commercials, some stupid, and some offensive (to both men and women). Basically, the same as watching commercials any day at any time. The majority of everyday commercials suck, but some are good. The only thing the Super Bowl does is elevate the degree to which this is true – either they’re really funny or really offensive. Not much you can do about it except not buy the products of the commercials you find most offensive. That one about the Dodge car that “I want to drive” because of all the things I do to appease women was so freaking ridiculous I actually started laughing – probably not the intended reaction.

But there were some funny ones: several of the Doritos ones and two Bud Light ones that I can think of: the asteroid one and the voice box one. We had a 10 person group evenly split between men and women watching the game and we all burst out laughing during those.

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