objectification of women in advertising

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  • #751660

    JanS
    Participant

    Cosmopolitan? Wouldn’t touch it. Yes, there are magazines directed at women. The are also magazines directed at men, and hunters, and massage therapists. But Cosmo? Mindless pablum, as far as I’m concerned. Wouldn’t touch it, nor would my daughter.

    and , yes, some men are that shallow…

    #751661

    kootchman
    Member

    No we are not. It’s mass pablum… so why is it soooo well read? There is your target Jan… the female vanity industry, birthplace of Bulemia, sexual acceptance pressures, body image, cosmetic surgery, breast implants, tummy tucks,… etc etc etc…. Organize against them… let them see your injustice and empowerment movement…. it drives me nuts… I watched 14 year old girls count calories with each other …. after a 3 hour swim practice!!!!! They do it at lunch… and this is at an all girls school with no boys…. they probably burned 5000 calories or more. Yea we have sone magazines.,, but we aren’t comparing wrinkle lines, we don;t even know what aftershave we have..wife bought it… and i liked dads Old Spice anyway. Now, we do have some T n A’s… but no one is holding then up to the wifes as a model to follow… nah.. it’s hard to take womens oppression quite that serious and all this horrid oppression when women fund it! I am doing my job as a dad… “Proud to Pamper”…sorta guy… to make sure she has every tool in her kit…. and then I see what women send to young women…. and I am going we are being sabatoged by woman! They kill their own young… commercially.

    #751662

    kootchman
    Member

    Speak it Sir Mixalot…

    #751663

    JoB
    Participant

    kootch..

    porn? mass pablum.

    why is it so well read?

    you won’t find fishing reports in there either.

    the Sports Illustrated Swimsuit edition

    their highest producer

    has nothing to do with athletes…

    As for COSMO .. you used to be able to look beyond the ads to content..

    sadly i don’t think you can any more.

    but even hubby reads the occasional Vanity Fair

    #751664

    redblack
    Participant

    i read playboy for the articles.

    #751665

    JanS
    Participant

    Kootch, yes, some of you are. I didn’t say all. I didn’t say you by name…I said some men are…and that’s the truth.

    #751666

    JoB
    Participant

    redblack..

    i used to read Playboy for the articles

    Now i read Rolling Stone

    #751667

    kootchman
    Member

    I am a porn gazer… however… and you can look at Benetton ads with the androgonous little waifs… however, SI does not hammer us with thousands of ads that make us go vomit in the crapper to meet some ideal body image. I am sending your hubby a subscription to Soldier of Fortune. The young woman makes a great point. Her body image and esteem are being exploited by women . In your great crusade for equality… whilst you sic federal agencies upon the masses and bemoan male privilege… and honest intellect would rightfully say popular culture is more influential and.. damaging. There is a more fruitful pursuit for equality. Now if you think doe eyed, submissives, with all manner of artificiality to “make them attractive” and yes, successful… well… I guess Cosmopolitan will do. As I was being called a rampant sexist… for suggesting that the women’s fashion/beauty industry is a multibillion dollar extravagance.. of submission. I believe I was right. Sisters exploiting sisters… ya wanna be the proud parent of a “Snookie” or an “Atlanta Housewife? Those are messages from women to women… now you and JaN will reject them… ( Ihave that much faith in you) but think about the original poster…. she is being exploited and it is females that control the message. This ain’t tit for tat … in fact, fat old fellahs at the BBQ quaffing beers is US… that we relate to. we like looking at the little pretties… but we won’t spend the billions and billions women do to emulate a male “ideal”… nor do we really care all that much for body image … until the first heart attack anyway. “I don’t always drink beer my friends, but when I do..I drink Dos Equis…. we dont’ rush out to emulate the look…and it is not a threat or challenge.

    #751668

    JanS
    Participant

    I will agree with you on the exploitation of women by women. But remember it’s not just by women. My daughter , who is now 31 yo, did her high school senior project about the way young women are portrayed by the media, in magazines, etc. So this is nothing new. Sadly, the world likes beautiful people better. I can’t tell you the number of times that I have read about someone in the media having a breakup or having something happen to them, and in comments, from men, you will hear, well, she’s ugly, so what does it matter. Or “Yeah,. I’d do her”. Women take it to heart. Dress for your man, look good for your man, and on and on. My ex wanted me to dress a certain way…even if the shoes were painful, the clothes uncomfortable. I have been asked by men if I’d do their massage in lingerie (yeah, that one got a laugh – I was 50 at the time). Men can be overweight, wear their belt way below their belly, and can’t see their shoes when they look down, but an overweight woman> Wow, she doesn’t take care of herself, she has let herself go, “has she no self esteem?”, she’s be so much prettier if, if, if…

    It surrounds us every day. Maybe the men that you know don’t care, but there are plenty of men who care about looks alone, and not what’s inside. It’s a sad commentary on the state of women, and our world, in general.

    Are only women at fault? Well, we buy into it, we pay 60 bucks for haircuts to have the latest style, we dye our hair when we’re 65, so as not to let the gray show. None of this is new…looks count, believe me, even if you think they don’t. We are judged by others every day, although it’s not their place to judge. How do we remedy it?Difficult answers. It begins in the home, doing what you do, showing your daughters AND sons what’s important and what isn’t.

    Bottom line, it’s not just women controlling the conversation….don’t fool yourself. “looking at the little pretties”…but not looking at the ones that aren’t the “little pretties”..sends a message…

    #751669

    westseamike
    Member

    I agree that it’s more often women that deal with how they are portrayed by the media, however, saying men are not is not true. A great example is in the recent movie Moneyball. A perfect example of how talent gets dumped for looks when it comes to guys. It’s how our society works, as wrong as it might be. I was ridiculed as a kid for not having the ‘cool’ shoes…that’s what’s important in middle class white suburbia. A friend of mine was ridiculed for being the fat kid, another friend was ridiculed for ‘looking odd’ because he had cancer. Ever see a fat kid or terminally ill kid in a Nike ad?

    #751670

    JoB
    Participant

    westseamike..

    next time you go to the grocery store..

    count the number of covers you see next to checkout objectifying men

    then count the number of covers objectifying women..

    yes, the elevation of “beauty” is a national curse

    but it’s hitting one sex much harder than the other..

    and that objectification isn’t perpetrated primarily by women as some would have you believe…

    as an adman said..

    the axiom in that male dominated industry is

    sex sells

    #751671

    westseamike
    Member

    did you read my post?

    #751672

    kootchman
    Member

    Ummm how many men buy magazines at the counter? You buy the crap. Women do. I have nothing against some voyeurism, some tintillation… it’s part of the fun. When you pick your targets… you kill the closest, most dangerous threat first. Remember when you said .. “we control the pocket book”? I actually watched. The Real Houswives of Orange County.today..a tip from this thread… men aren’t watching that show… middle aged women, dressing in teen preppie clothing, butt crack tights, boob jobs and nose jobs and cat fighting…slathered and lathered on baubles, the urgent topic wasn’t ERA … it was a restaurant cat fight over calling a sinus operation an excuse for a nose job…..and their entire identity tied to the most superficial shit…and consumption// yea I am not saying we are perfect specimens.. but we don’t do unto ourselves as much as women do unto themselves. If you are going to clean house …. clean house. Even the ugly rooms. Just telling ya… it’s hard to see the urgency of the movement when I see what you will tolerate. Look up the producers of that show.. and the editor of Cosmopolitan. I am going back to reading my back issues of MAD magazine,Spy vs Spy But back to the original poster on this thread… that’s a mighty outraged “little sister” and this popular culture is her biggest threat…so she says. too big an issue? too culpable? to support her?

    #751673

    kootchman
    Member

    weseamike… did ya see the part when they cut the player? When the statistician just told him like it was? Cut dried, done. It’s the way it is in baseball. You missed the point… it was stats verses subjective analysis… I would say it was quite the opposite…. this is the talent we need… not too much, not too little.. hire to the task. what was the title to the song the daughter sang? Anyone know? But, I will buy a Fiat Abiza…only if she slaps me, dips her finger in my latte, presses it to my lips, and comes with the car… which I will give to critter for HS graduation…. and tell her mother it was the safety rating, economy and deep research into its total cost of ownership that made me choose it.

    #751674

    westseamike
    Member
    #751675

    kootchman
    Member

    I give “Huggies” but I am Prouder to Pamper. My idea for T shirts…steal it if you wish … I’ll buy one.

    Read this ladies… this how massively effective a voice of the protest is…. bty .. the ladies raised the hell… we really weren’t in on the deal…cause we are who we are.

    http://www.parents.com/blogs/dadabase/2012/03/14/deep-thoughts/why-huggies-backlash-is-a-bookmark-in-dad-bashing-advertising/

    This says it was male backlash.. I think the first editorial was more on the markt

    http://www.triplepundit.com/2012/03/new-huggies-ad-suggests-men-mars-diapers-venus/

    #751676

    westseamike
    Member

    http://arbusa.com/uploads/images/wallpapers/wrangler1280x1024.jpg objectifying women, advertising a jeep… or advertising a fridge? Who can guess the right answer?

    #751677

    redblack
    Participant

    i dunno, but i’m sick to death of advertising. i’m tired of other people and what they think. i don’t care what soda they like, or the stupid faces they make when they eat a domino’s pizza. (by the way, why does loud music sell pizza?) hyundai is trying to sell cars with a stadium full of women in bikinis and vince effing neil.

    i know that there are a lot of stupid people out there who might think that’s cool or whatever. but the rest of us are just annoyed.

    franny says we’re subject to 3,000 ads per day.

    i’m not sure, but that sounds about right.

    i say if you can’t sell it with plain text, you’re overpaid. then again, ad copy writers are getting worse and worse with spelling and grammar.

    sorry, westseamike.

    #751678

    westseamike
    Member

    sorry? why, I don’t work in advertising, I worked AT an ad company for a short while and could not stand the people

    #751679

    redblack
    Participant

    carry on, then, wsmike. it’s not easy being the bill hicks of the WSB forums, and i’m glad you didn’t take a virtual swing at me.

    #751680

    casaboba
    Member

    I like advertising. Just not most of it…

    #751681

    JanS
    Participant

    Kootch…you actually think those women on that reality show represent the better amount of women in this country? Are you from another planet? That, and shows like it are ignorant drivel. They represent themselves, certainly not me or the women I know. And I don’t watch them. I have seen them, I will admit, but it was as a spectator with mouth hanging open and shaking my head. They no more represent American women than the men on the alligator hunting show represent you.. it’s laughable…

    #751682

    JanS
    Participant

    and…the executive producer of these shows? Dave Rupel…a man…

    series directors? It’s a split…

    Series Directed by

    Amy Elkins (11 episodes, 2007-2008)

    Kevin Kaufman (6 episodes, 2006)

    Stephen W. Alvarez (unknown episodes)

    Brenda Coston (unknown episodes)

    #751683

    JanS
    Participant

    what is your obsession for that miserable rag, Cosmopolitan? We don’t all read it…we don’t care what it says. You are obsessed with pointing out everything wrong with women. How you must hate us except for “looking at the little pretty things”.Geez!

    We women do take responsibility a lot of the time. Now…look inward, and try to improve on yourself…because you ain’t perfect , believe me.

    I totally agree with the OP…we didn’t need your two cents..

    done..

    #751684

    kootchman
    Member

    The genre is large… who is OP?

    Promise?

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