The marquee that always puzzles me

For some weeks now, the Keller-Williams Realty marquee in the Junction has boasted that the office profit-shared $41,000 or so with its agents last year.

Admittedly, the only thing I know about real estate is what I learned when we bought our house more than a few years ago. But it seems to me that the whole business of real estate is about profit-sharing … the seller certainly shares his or her profits with the agents, via the commission. I remember being fairly grumped out all those years ago (pre-Internet) because I’d done all the research and used the agent for little more than paperwork assistance, yet she still got a multiple of my monthly salary out of the deal.

Not to begrudge the $ earned by the talented agents out there. I just don’t get the bit about the firm profit-sharing with its agents, and more to the point, why customers should care. Is it an attempt to sound warm, fuzzy, employee-friendly, like Costco and its Wal-Mart-beating benefits? (Which sends me on a tangent … the founder of Trader Joe’s has written a book, just spotted at the Westwood Village Barnes & Noble, and the only thing I learned from taking a quick look at it is that TJ’s is now foreign-owned! Yipes! Holy Dubai Ports, Batman!)

2 Replies to "The marquee that always puzzles me"

  • Dustin February 24, 2006 (5:07 pm)

    My guess is that the purpose of that sign has nothing to do with clients, but rather, the purpose of that sign is to attract other real estate agents to KW.

    The whole business model of KW is based on bringing new agents into the mold. For example, when an agent brings in a new agent, they get a small cut of that agent’s sales. The idea is that it creates a more cooperative attitude among agents because the experienced agents benefit when a new agent starts doing well.

    Don’t let anyone know I said this, but the system feels very “Mary K”-ish in the nature of its pyramid structure…

  • Administrator February 24, 2006 (7:48 pm)

    Thanks – I think I have a shadow of a clue now – :)

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