Home › Forums › Open Discussion › RAVE: just because it’s fun
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April 1, 2009 at 10:32 pm #590342
JanSParticipantnot west seattle, unless you’re a Honda driver in WS…but I thought this was cool, and thought I’d share…
Read the info first, then watch the clip.
And you thought those people that set up roomfuls of dominoes to
knock over were amazing. There are no computer graphics or digital
tricks in the film. Everything you see really happened in real time
exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn’t work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day. By the time it was
over, they were ready to change professions.
The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, it’s two
minutes long so every time Honda airs the film on British television,
they’re shelling out enough dough to keep any one of us in clover for a
lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for
itself simply in “free viewings” (Honda isn’t paying a dime to have you
watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation – including the costs.
There are six and only six hand-made Honda Accords in the world. To
the horror of Honda engineers, the filmmakers disassembled two of them
to make the film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real. Oh,
and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet.
Click on the link below or copy & paste.
April 1, 2009 at 10:41 pm #663018
EmmyJaneParticipantOh my gosh that was so cool. RAVE RAVE RAVE!
April 1, 2009 at 11:02 pm #663019
RSMemberAw, you got my hopes up that Honda had done a new one of these… I remember liking this when it showed up about 5 years ago! :)
April 2, 2009 at 1:41 am #663020
JanSParticipanteh, so I’m behind the times a bit…does that mean I’m younger, too?
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