March 8, 2009 at 7:40 pm
#659818
Jiggers
Member
Patrick.. People who call in to a show makes up a very small percentage of the actual audience that tunes in. You don’t need to have or take calls to be very successful. I used to be a radio host and still do a music variety show here in Seattle part–time. I have always loved doing radio whether it paid me or not. The main goal fo the host is to make money by drawing a high rating so it can sell advertising $$$$. Tom Leykis had 4 plus million tune into him each week and who knows how much Stern drew in when he was on free radio before he bolted to pay radio.