A change in focus is ahead for Mountain to Sound Outfitters (3602 SW Alaska; WSB sponsor). As proprietor Greg Whittaker summarizes it, the Triangle shop – and its online operation – will be “focusing on the mountain side of it and the Sound side will be primarily located in Alki Kayak Tours,” his longtime business at Seacrest. Here’s the announcement:

Mountain to Sound Outfitters (M2S) in West Seattle announces it will no longer continue its Paddlesports department. After several years of attempting to grow the category, we have determined that it is no longer a feasible category for us in the Seattle market. Mountain to Sound Outfitters’ on-water location, Alki Kayak Tours, will continue to operate as a rental, instruction, and touring operation for paddle sports, and will offer demo kayaks and stand-up paddleboards (SUPs) for certain brands. M2S will continue to be the go-to winter-sports provider for the Seattle market and is currently ramping up for the upcoming winter ’23-’24 season.

This Labor Day weekend, Mountain to Sound Outfitters is holding a clearance event to liquidate its inventory and has amazing clearance deals in the best paddle brands in the world. M2S is also holding a Scratch & Dent, and Boat Swap on 9/9 and will be selling off a lot of the used equipment from Alki Kayak Tours at that time as well. Information can be found at this link: m2soutfitters.com/boat-swap–scratch–dent-sale.htm

“It is a business decision that I have held off making with the hopes we could make the paddlesports department work,” says Greg Whittaker, owner of M2S. “We are paddlers and love providing the best equipment in the world for our customers, but the volumes don’t offset the overhead costs of the store to continue to be a stand-alone paddlesports shop.” Whittaker adds, “Since we also operate an on-water location, we will be shifting our energy toward growing the variety and offerings at Alki Kayak Tours, and will still be able to offer certain kayak and SUP brands to demo and purchase through our livery operation.”

Come by and support the shop online or in person as we clear out our remaining paddlesports inventory, and stay tuned for developments in our retail operations as we determine what best fits our store and community’s needs.

M2S is open Wednesdays through Sundays; you can see its hours by going here.