BIZNOTE: West Seattle Junction shop Willow closing

A longtime West Seattle retail shop is closing. Willow, formerly Fleurt, at 4536 California SW, announced today that it’s planning to close. The name change happened exactly a year ago, when longtime owner Sam, who founded Fleurt in 2010, turned over the shop to daughter Keonii. Here’s Keonii’s closure announcement:

All good things must come to an end. After 16 wonderful years in the West Seattle Junction, we’ve made the difficult decision to close our shop. This was not an easy choice, but it feels like the right time for us – both as a family and as small business owners – to begin our next chapter.

As for what’s next: I (Keonii) will continue offering flowers and gifts through my online delivery service throughout Seattle. You can find me on Instagram @thedarlingacre and www.thedarlingacre.com.

We are deeply grateful to the many people who have supported us over the years – our West Seattle friends and customers, our incredible vendors (makers, artists, crafters, manufacturers, suppliers, flower and plant growers), fellow Junction business owners, the Junction Association, and so many others beyond the neighborhood. A special heartfelt thank you to the Menashe family for their continued support and encouragement through both the good times and the challenges.

To celebrate our time here, we’ll be holding a massive sale starting on Thursday, April 9th.

It’s been a great run, and we’re truly thankful – but now it’s time for something new.

-Keonii

When Willow’s predecessor Fleurt opened in 2010, it was on the northwest corner of California/Oregon, moving to its current location in 2012.

ADDED: No firm closing date yet, Keonii says, but before month’s end, depending on how the sale oes.

7 Replies to "BIZNOTE: West Seattle Junction shop Willow closing"

  • Jennifer April 7, 2026 (6:50 pm)

    I will really miss this gem! It’s my fave store in the junction. Will def come to say goodbye and thank you 

  • Anw April 8, 2026 (7:10 am)

    So sad to see Willow go! This was my go-to place for self-care items, plants, and gifts. I’ll really miss having Keonii’s friendly presence in the Junction. Best wishes!

  • HS April 8, 2026 (8:55 am)

    I always took my out of town guests to your store. And the aesthetics of your storefront positively added to the retail street appeal. Sad to see that you’re closing your storefront and physical store but I wish you continued success in your online business.

  • HTB April 8, 2026 (9:38 am)

    Ugh – why?

    • Jennifer April 8, 2026 (12:26 pm)

      Retail is so so hard! Rent is high and margins are tiny. A good reminder to if you love a place shop there, eat there etc 

  • Kelly April 8, 2026 (10:41 pm)

    My favorite place for all my gifts! I’m sad. But go get ‘em girl, love a bright future! 

  • CC April 9, 2026 (12:05 am)

    I will admit this was not a store I frequented, but I wish we could hold onto unique stores in the two blocks of the junction. Nothing personal, but I go there to wander, shop, and eat. Not to look for real estate, theoretically take my dog to an ill-defined hang-out space, or to do CrossFit. But it seems like those are the only businesses that can afford it now. 

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