(QUICK LINKS: Music lineups … food/drink info … merchant/vendor info … Kids Zone info … bus reroutes …and ICYMI, our Summer Fest Eve coverage)

1:44 PM: Our peninsula’s biggest party of the year, West Seattle Summer Fest – today through Sunday – has started! Here’s our view from the Info Booth at California/Alaska:

See the Mobile Apparel booth in the center of that view? That’s where you can get your customized Summer Fest T-shirt. Other festival merch is on sale here, on the west side of the Info Booth:

Also here on the south side of the Info Booth right now – Seattle Police Crime Prevention Coordinator Jennifer Satterwhite with some free items including steering-wheel locks (3:03 pm update – they’re out but there’s more at the precinct):

Alice Kuder is on the east side of the Info Booth this afternoon, talking about her Just In Case Preparedness Services and the free scavenger hunt she’s presenting next month, Summer Scramble:

South of the intersection, you’ll find all the festival food (with reusable ware) – aside from what the year-round food/drink businesses are offering at (and/or in front of) their venues. In Junction Plaza Park, where the West Side Stage will have music starting at 4 pm (the main stage, north of SW Oregon, near the Post Office, gets going at 3 pm; buskers are playing music at other spots too). West of California/Alaska is the Kids’ Zone, lots of free fun as well as the inflatables (for which you need a day pass or individual tickets – you can pay online too).

2:56 PM: Most of the inflatables are actually in the parking lot behind KeyBank – if you look down SW Alaska, you’ll only see one, and the ticket booth. Also on Alaska by the lot entrance – the West Seattle Arcade game zone:

Elsewhere in festival-land, it’s almost time for the main-stage music to start, up on California SW north of Oregon:

Music is also happening inside Jet City Labs (a few steps north of Easy Street) – proprietor Derek Moon has a DJ lineup all weekend:

Or you can keep shopping – remember, this all began as a sidewalk sale way back when, and many year-round merchants have tables outside their shops, like Three Little Birds (with a guest appearance by their sister store Alair):

That’s on the east side of California south of Alaska. At the very south end of the festival zone, we found a visiting vendor with a sense of humor:

3:39 PM: Also on the Alaska-to-Edmunds section of California, one of the festival’s face painters – we just got a question about where to find them (answer: midblock raised crosswalk):

4:32 PM: Music has begun on both stages – the West Side Stage (sponsored by West Side Music Academy) is in Junction Plaza Park, north of the food vendors – we stopped by while Nathan Shafi was playing:

Among the bands scheduled for that stage in the next few hours – local faves The Potholes are playing at 6 pm. Up at the Main Stage north of Oregon (which is also where you’ll find the Beer Garden – featuring non-alcoholic specialties too), it’s Bexley right now.

Music on that stage runs until 11 tonight; vendors are open until 8 pm-ish. Some are bringing a taste of other parts of the city – like Pike Place Nuts, on the south block, with sweet and savory nuts:

5:25 PM: Summer Fest is powered by volunteers – among them, the school communities that are running the Kid Zone. Explorer West Middle School is there today – we said hi to Dawn:

Explorer West is a WSB sponsor, as are the two schools you’ll find in the Kids’ Zone this weekend, Tilden School and Hope Lutheran.

Meantime, we’ve talked a lot about music – but you can immerse yourself in books at the festival too! Not just by visiting Pegasus Book Exchange, but also via the Author Event Network‘s festival booth – they’re back this year to spotlight independent authors and their books. Among them, West Seattle’s own Susan Kemp, who has just published “The Time Philosopher,” sequel to her previous book “Climate Machine” – she’s in the network booth all three days of the festival (here’s the full list of who’s there):

5:51 PM: As usual for the first day of the festival, evening’s arrival brings a bigger crowd. The food zone, where you’ll find festival faves like elephant ears and cotton candy as well as dinner fare, is developing lines. The music is about to heat up too – we’ll be at the West Side Stage at 6 for The Potholes; Mikey Moo takes the Main Stage right about then. And if you haven’t been to The Junction yet, the temperature has been perfect all day – 15-plus degrees cooler than earlier this week, just a bit breezy.

6:19 PM: Some video from the start of The Potholes’ set:

They’re performing again at noon Sunday, also at the West Side Stage in Junction Plaza Park (just northeast of the food vendors).

7:02 PM: Vendors are here until 8, so you still have time to scope everything out in the mellow evening air. Here’s the evening view from the Info Booth:

Continuing to wander the vendor rows, we said hi to Vanessa at WSB sponsor Camp Crockett:

Camp Crockett’s places for your pups include spaces from Upper Morgan to North Delridge – but you can find out about them right here in The Junction during the festival, another bonus of visiting Summer Fest – learning about dozens of local businesses (including the year-round Junction merchants) all in one place. Another WSB sponsor, Mode Music Studios, is here – Lindsey‘s in the house this evening talking with people about their lessons and camps:

And if you still haven’t tried Papa Tony’s Hot Sauce – a Farmers’ Market fixture – Tony himself is here:

8 PM: The vendors are wrapping up (food booths usually stay longer, and of course the year-round restaurants/bars are open too) since it’s official closing time (except for main-stage music, which continues until 11ish). We’re rolling up the info booth too, but continuous coverage will continue Saturday – back tomorrow at 10 to start Saturday!

ADDED SATURDAY: WSB contributor Jason Grotelueschen sent this photo of Easy Street’s Matt Vaughan introducing The Long Winters‘ closing set:

Jason says Matt declared Roderick “the Mark Twain of Seattle.”

(P.S. – if your business, organization, performing group, etc. is doing something this weekend at Summer Fest – tell us about it, via text at 206-293-6302 or email westseattleblog@gmail.com – thank you!)