
Five months after we first reported that Westwood Village Target would remodel and add a full in-store supermarket, the work is done and the shelves are stocked. Assistant store manager Shelby Palmer invited us over to take a look; she says this is the second day since the new fresh offerings – produce, meat, etc. – arrived, and stocking is continuing to ramp up, but it’ll all be complete by Sunday, which is the day they’ll celebrate the official grand opening. Produce is sold “by the unit” – notice the 24-cent bananas in the top photo. They’re carrying some local brands (Tim’s chips, for example) in both fresh and processed food, as well as Target house lines and other national brands. The dairy and other cooler cases now line almost the entire west end of the store, where electronics and hardware used to be, among other things.

This is one of hundreds of stores the company is remodeling to add supermarket sections. Shelby explained that Target has two levels of supermarket – this is the smaller, urban-style “P Fresh” model, not the “Super Target” you’d recognize from other regions, such as the Midwest. Meantime, Sunday’s grocery “grand opening” is fairly low key – no ribbon-cutting or other ceremony, but some giveaways are planned.
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