Captain America, handmaids, and hope: What happened at first of West Seattle’s two ‘We Ain’t Buying It’ demonstrations

Story and photos by Torin Record-Sand
Reporting for West Seattle Blog

A coalition led by members of West Seattle Indivisible showed up in the rain this morning for the first of two planned We Ain’t Buying It demonstrations in West Seattle.

They stood on the corners of Fauntleroy Way, SW Alaska, and 41st SW, flanking the West Seattle outlet of Whole Foods Market. WSI members were joined by activists from other local groups, including Defund Musk and Indivisible Vashon. This protest was part of a nationwide campaign urging people to suspend purchasing from Amazon, The Home Depot, and Target, from Thanksgiving through December 1. Whole Foods is a subsidiary of Amazon, which the campaign criticizes both for donating to the Trump inauguration fund and for the company’s labor practices. Organizer Laurie Reinhardt of West Seattle Indivisible estimated 50 or so protesters participated throughout the two hours; we counted about three dozen when we arrived midway through.

We spoke to a few of the participants. The prevailing sentiment was an interest in protesting corporations in a time of skyrocketing inequality, though some expressed other concerns. “This [protest] is about boycotting billionaires. Ordinary people shouldn’t be paying what they’re paying for groceries, rent, and health care.” said Reinhardt. “I don’t want my grandchildren to live in poverty. … Nobody deserves any of this – there are basic things all people need.” said Sue M. “Amazon has a lot of power and needs to use it for good.” suggested Mary F.

Some said they had long been actively boycotting the companies on which “We Ain’t Buying This” is focusing. “I have been boycotting Amazon for the last 5 years, I really hate how they subsume and put out of business small local bookstores. [Those businesses] are just screwed at the expense of everyone else.” said Sue M.

There was also a theme throughout those gathered of reusing pop culture to remind people of their American identity. One protester, who wished to be identified only as “Your Friendly Neighborhood Captain America,” spoke of his reason to take on the costume for the protest. “He’s a character that stood out because he doesn’t like bullies. He’s a great symbol for our times; MAGA and Trump like to portray themselves as the ultimate Americans, but they’re not. Captain America is about what America’s ideals are – not what it settles for.” He noted specifically that the backstory of this superhero, a man rendered into a superhero by the U.S. Government in order to fight fascism, contrasts with the Trump Administration’s efforts to paint anti-fascist protesters as domestic terrorists.

Other participants were dressed as handmaids from Margaret Atwood‘s “The Handmaid’s Tale,” the famous novek about the consequences of heavily patriarchal rule under a theonomic version of the United States. They were bearing signs with statistics showing the ways in which reproductive care and the rights of women have gotten worse since 2022’s overturning of Roe v. Wade.

Despite their concerns, protesters said they also saw hope in the ability to gather for the cause. “More than just political shift or revolution, I want to see spiritual evolution, I want us to be more connected. Our disconnect and our tendency to give our power away [brought us to this political point] – but coming to a protest helps you feel connected with strangers, people that care, and that hope brings more community [for the future].” said “Captain America.”

The ‘We Ain’t Buying It’ campaign will continue until December 1st. West Seattle Indivisible plans to hold another protest at the Westwood Village Target on Black Friday, November 28th, between 8 and 10 AM. Organizer Reinhardt said they will be joined at that protest by members of Southend Indivisible and Vashon Indivisible.

22 Replies to "Captain America, handmaids, and hope: What happened at first of West Seattle's two 'We Ain't Buying It' demonstrations"

  • mem November 24, 2025 (7:48 am)

    Thank you Laurie! Your efforts bring to the forefront what the everyman/woman is thinking, feeling and experiencing. Keep up the good work and community pressure!

  • Person November 24, 2025 (9:17 am)

    I support the cause, but I’m guessing all of that costuming didn’t come from a local small business…

    • Brian November 24, 2025 (1:06 pm)

      Heh, you sure got em there. Sick own. Really helps. 

      • Person November 24, 2025 (2:35 pm)

        Wasn’t meant to be a sick own, just pointing out an example of over-consumption that feeds these corporations. 

    • K November 24, 2025 (1:22 pm)

      Most thrift stores aren’t small or local, but do give great options to reuse items that may have been purchased from any number of places, or even home made.  Luckily, this protest isn’t about shopping big or small, but of the impact your dollars have when given to companies that support policies that harm communities, so thrift store shopping upholds the ideal.

    • RickB November 24, 2025 (2:24 pm)

      • Person November 24, 2025 (4:23 pm)

        Never mind. Keep on buying!

      • Person November 24, 2025 (7:11 pm)

        Never mind. Keep shopping!!

    • Randy November 24, 2025 (3:13 pm)

      If you’re a local costume-maker, please speak up!We’d love to support your business!

    • Dandy November 25, 2025 (12:50 pm)

      I actually went to several of defundMusk.com women’s group’s costume making parties where groups of activist women created paper patterns, marked them on red bedsheets purchased at local stores with fabric chalk. Then cut them out and sewed them together and added home made bonnets and drawstrings. It was really cool. The DM women’s group and their handmaids are a force to be reckoned with …

  • Donna November 24, 2025 (10:03 am)

    The comments from pedestrians and the honks, waves and thumbs up from drivers show that actions of this sort are appreciated by and bring hope to our neighbors, too. Pedestrians picked up some of the extra signs and joined us!

  • RickB November 24, 2025 (10:12 am)

    Awesome! Thanks to the organizers and everyone who got out there!

  • Watertowerjim November 24, 2025 (11:44 am)

    After all these years I had no idea what the red nurses were.  Thank you for giving me the back story!

  • alkiannie November 24, 2025 (11:48 am)

    Love this!

  • Scott November 24, 2025 (12:40 pm)

    We were a loud and enthusiastic group enjoying the community of like-minded people in these troubling times. Thanks to all who joined us! I hope we get even more on Friday at Westwood! 

  • Randy November 24, 2025 (3:17 pm)

    Come early on Friday and if possible take the bus to avoid parking hassles! Try the C and H lines or routes 21 and 60. 

  • Frog November 24, 2025 (4:09 pm)

    I feel sorry for Target — not long ago they were being boycotted by conservatives due to pro-LGBT merchandising, and now they are boycotted by the left because of — something, not sure what.  Ironic thing is, these big-box mega-corps (other than Wholefoods) tend to offer lower prices than small business.  As a veteran cheapskate, I have verified this many times over, and wouldn’t wish it to be true.  As for Wholefoods, I have never personally shopped at the West Seattle location, and don’t understand their current business model or customer base.  They seem just austere and expensive.

    • K November 24, 2025 (5:42 pm)

      Target’s leadership was donating to anti-LGBT causes all along.  They added Pride gear to their store when they thought it would make them more money, and turned their backs on minority communities as soon as THAT seemed profitable.

    • KGS November 25, 2025 (7:15 am)

      Most who are currently boycotting Target are doing so because of their caving to Trump’s anti-DEI stance. They were one of the first major corporations to remove any language that values equity, diversity and inclusion (which includes representation of people of different races, abilities and ages) from their business. Despite hurting for almost a year now they refuse to adjust. 

  • Mellow Kitty November 24, 2025 (5:21 pm)

    To those saying things like, “you had to buy those costumes somewhere,” are missing the point. This protest is about not shopping at these places during their biggest shopping days: Black Friday through Cyber Monday. This is not a permanent boycott. The only weapon we have against corporations is our dollar. We all realize a vast majority of people need to shop at these places. They’re choosing to not do so this weekend. 

  • WS98 November 24, 2025 (8:06 pm)

    Everyone needs to keep protesting until we can vote this administration out of office. The Trump administration is not invested in lowering the price of anything. Their terrible policies have intentionally done nothing but lead to huge price increases for consumers, which disproportionately affects lower-income households, and widen the economic gap. 

  • Alkistu November 24, 2025 (11:57 pm)

    Reasons for targeting Target. The products Target sells contribute significantly into the waste stream including plastic pollution. After the George Floyd murder, Target committed 2 billion dollars to assist black owned businesses which was due to be reported July 31st this year but is looking more like a PR campaign. Target took down their LGBTQ pride clothing last summer in many of their stores due to right wing pressure. Target also discontinued their DEI hiring practice after Trump was anointed again. In general the company bows down to the powers that be, instead of the community that buys from them.

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