BIZNOTE: New chapter on tap for The Beer Junction

Thanks to Dave for the tip. A beloved West Seattle Junction business is entering a new chapter, with a change of ownership – though you could say it’s staying in the family. The Beer Junction‘s longtime proprietor Allison Herzog announced the change via email this morning (we’re excerpting it with permission):

(Photo courtesy The Beer Junction)

Yesterday was my last day as the Owner of The Beer Junction. I’m very happy to say that Corey, our General Manager, and his wife, Shanel, purchased the business and are the new Owners effective today. The store will open a little late today (we’re targeting 4:00 pm, but maybe earlier!) to finalize a new Point of Sale system and The Beer Junction will continue under new leadership.

If you’ve followed our story, you’ll know I have a lot of love and memories at The Beer Junction. It has been part of my life for thirteen years, through good and bad times. The bad times: losing Morgan to cancer and learning to run the store without him. That was the hardest. But also: Fear of going bankrupt in the early years. Fear of going bankrupt again during Covid shutdowns. Fixing broken fridges. Losing internet service (why does it always happen on a busy Friday?)

But those are outweighed by the good times: the West Seattle community, who was here with me through it all. The friendships and relationships I’ve made that I will carry with me. You know who you are. Brew day for our anniversary beer each year. Inside jokes with employees and customers (too many to list!). And the amount I’ve learned—about beer, about business, and about myself.

To be clear, this is not goodbye. I still live in West Seattle. I still plan on visiting The Beer Junction for a pint or two. I’ll just be on the other side of the bar.

After I made the decision to sell the store, it was important to me that it continue much as it is today, under someone with beer knowledge and experience running a bottle shop/beer bar. It didn’t take long for me to find that person—it was obvious that it was Corey. If he’s ever given you a beer recommendation or if you’ve attended one of the recent tasting events he’s hosted, you’ll know how knowledgeable he is. Like me, he is a Level 2 Certified Cicerone, but I must admit his beer knowledge far surpasses mine. And before he worked at The Beer Junction, he was the General Manager at the well-respected Teku Tavern. Corey has already made positive changes since he has taken over as General Manager here, and I am grateful that The Beer Junction is in good hands.

Allison’s late husband Morgan Herzog opened The Beer Junction in July 2010 in a small commercial building that was demolished for the construction of Junction 47, leading to the shop’s move to 4511 California SW less than two years later.

Meantime, new proprietor Corey says in the announcement, “I am thrilled to continue the legacy and the great work that has been done at The Beer Junction. … I can’t wait to continue to provide our community with great beer, excellent service and a place to feel at home.” He explains that he had long dreamed of opening a beer bar, before coming to work at The Beer Junction, and so this now makes that dream come true. You can read the entire announcement, and see photos from the shop’s history, by going here.

Also – you’re invited to a sendoff celebration for Allison on Wednesday, September 6th starting at 5 pm. And in the short term, as mentioned above, the shop is opening late today for some point-of-sale-system work – they’re hoping for 4 pm-ish.

5 Replies to "BIZNOTE: New chapter on tap for The Beer Junction"

  • Spencer August 24, 2023 (12:42 pm)

    What a touching newsletter. So glad to hear the news, and I am honored to share the neighborhood with the best bottle shop in the city.

    Cheers to Beer Junction! :D

  • Beer❤️er August 24, 2023 (1:52 pm)

    Thanks to Allison and Morgan for building a wonderful business. Congrats to Corey and Shanel, I’m looking forward to being a continuing customer. 

  • clinker August 24, 2023 (5:05 pm)

    3 cheers for Allison! May your and Morgan’s community-oriented legacy continue for a long time.

  • sam-c August 24, 2023 (8:23 pm)

    Best wishes for continued success!  We’ve been fans of Beer Junction  since the beginning and will continue as fans.  Thank you!

  • Yma August 24, 2023 (10:03 pm)

    Beer Junction is such an awesome place! I love the selection of non-alcoholic beers & hop waters. It’s great to have a beverage selection that isn’t either bubble-water or overly sweet sodas.

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