Sunrise Heights-born Squatch Crunch granola making West Seattle retail debut today

Due to go on sale in West Seattle today: The first product of a “cottage industry” business born in a Sunrise Heights apartment.

(WSB photo, outside Squatch Crunch HQ on sunny Monday afternoon)

Mari Bingham and Patrick Kelly are making and selling a three-flavor handcrafted small-batch granola line called Squatch Crunch. Today, it’s due to debut on the shelves at West Seattle Thriftway (WSB sponsor).

It’s local through and through, not just because it’s made here and riffs the brand name off a regional icon. The proprietors, now West Seattleites who are partnered in life as well as business, are both local: She’s from Bainbridge, he’s from Juanita; both have family around the region.

The three mixes, all gluten-free and vegan, have regional names – Sodo, Montlake, and Palouse. And the highlighted ingredients include subtle callouts back to related sports teams – Sodo, blue and green (with blueberries, pistachios, and pepitas); Montlake, purple and gold (featuring blueberries, apricots, and pecans); Palouse, red and white (with cranberries, raspberries, and coconut chunks). You’ll find them in 12-ounce bags for starters, with other sizes and flavors likely to follow.

Mari’s been making granola at home for a decade. She has a tech background, and Patrick has studied meteorology (you might know him from weather-related discussions in WSB comment sections) They just cooked up the business idea around Thanksgiving, and it’s rapidly scaling – available first via a market in Greenwood and at Gatewood B&B (which is operated by Mari’s sister), now adding other outlets, starting with Thriftway. Local outlets, of course, they stress, with local sourcing/suppliers for as many ingredients and other components as possible, all the way down to the bags and labels.

You can follow their business on Facebook and Twitter at squatchcrunch.

8 Replies to "Sunrise Heights-born Squatch Crunch granola making West Seattle retail debut today"

  • Roxy February 9, 2016 (11:42 am)

    A great big congratulations on the launch, Mari & Patrick!

  • pupsarebest February 9, 2016 (12:25 pm)

    Best of luck in this great endeavor! We will check for your products on the shelves of Thriftway next time we shop there. 

  • HelperMonkey February 9, 2016 (2:00 pm)

    all varieties sound delicious! can’t wait to try them out!! 

  • Jay Koster February 9, 2016 (2:36 pm)

    Way to go, you guys! Delicious products, and I can’t wait to see how well you do!   

  • miws February 9, 2016 (2:49 pm)

    Congrats and good luck to you on  this venture, Mari and Patrick! Looking forward to trying it! Mike

  • Metpatrick February 9, 2016 (7:26 pm)

    Ty so much for all the kind words everyone. We couldn’t have achieved the success we have w/o family friends and colleagues. We hope in the future to spread the wealth monetarily but also physically within the community in the coming wekks, months and years. Sincerely, Mari and Patrick Squatch Crunch 

  • Smokeycretin9 February 9, 2016 (7:29 pm)


  • Cindi B February 9, 2016 (10:19 pm)

    Wonderful and congrats on the roll out!  will you be going out and doing some tasting tables in the neighborhoods?  If so, we’d love to have you at the Morgan Festival in June.  You can let me know at  to Cindi Barker 

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