Noticed a fair amount of signs around WS lately touting “Verge Condominiums.” Didn’t realize till a morning drive along Harbor Avenue today that “Verge” is the building across from the piles o’ harbor stuff we always referred to as the “slag heaps” (caveat, I can’t find proof of exactly what’s in those piles). What’s more, it’s got an over-the-top marketing campaign. Signs in front of the building mention (paraphrasing now) “smelling salt spray,” among other fantasies. Checked out the Verge website after the drive and it’s really almost funny. For one, the waves on the home page are open-ocean, “surfing Waimea” type waves, not the “ferry wake” wavelets of Alki. For two, the typestyles are beautiful but they really needed to hire a proofreader (helloo, it’s macchiato, not machiatto; 2 misspellings apiece on this page and this page; then on this page, besides the misuse of “it’s,” the photo of the guy staring quizzically at the Fine Cuisine is good for a laugh).

Redevelopment can be a fine thing. However, you’d think they could sell these condos quite nicely without trying to paint the neighborhood as the next best thing to the OC.