West Seattle restaurants: Wood-fired pizza coming with Pizzeria 22

(Photos courtesy Cary Kemp)
By Tracy Record
West Seattle Blog editor

“My dream of owning my own pizzeria is a reality!”

That’s what Cary Kemp told WSB this morning, now that he’s signed the lease for the Admiral space (4213 SW College; map) where he plans to open a wood-fired pizzeria.

We talked with Cary a few days ago, so we could be ready to share details about his restaurant, Pizzeria 22 (Ventidue) once everything was official.

He’s been in the pizza business a while – just without his own fixed location, till now.

Cary runs Inferno Catering, with a mobile wood-fired-pizza oven. That’s been a big hit, he says, and he’s going to keep that business in operation, but he’s been looking for a place to open a fixed-location restaurant with wood-fired pizza – and West Seattle, without that kind of pizzeria so far, is it. (Here’s more information on his background.)

His space is between Yen Wor Village and Royal Blue Tattoo. He calls it a “small space with some character,” in an almost-century-old building with high ceilings (at least 18 feet, he says), where he’ll probably be able to seat a bit more than 40 people.

He “wanted something small,” Cary explains, “not to be another Via Tribunali or Tutta Bella – it’s going to be a broader range, (more affordable), for people … who want to have a Rainier Tall Boy (beer) and a $10 margherita (pizza). … More laid-back, no Carrera marble and fancy fixtures.”

He’s not going for the “authentic, certified” stamp of approval either, in terms of wood-fired Neapolitan pizza, though the oven’s been brought to Seattle from Naples, and he expects it to be a visual focus as well as the culinary focus. “We’ll have more of a focus on locally sourced ingredients, more creative pairings … that a lot of these places haven’t taken advantage of.”

Pizzeria 22 (named after a popular “hole in the wall” pizzeria in Italy, and you can call it “Ventidue” instead if you feel like it) will also have a full bar; the menu will be simple – some appetizers, calzone, pizza, and dessert. About a dozen of the seats will be at the bar; the rest of the seating is envisioned as “bulkhead seating with two-tops” (“squeezed together” as needed). He’s hoping to eventually have a rollup garage-typed door so the restaurant can be open-air in the warmer months.

He’s expecting Pizzeria 22 to be open for dinner for starters – his research hasn’t shown a big lunch trade in the area – 7 days a week, from 5 pm. The full menu will be available for takeout, and he’s even expecting to import pizza boxes from Naples. All ages will be welcome.

Cary’s hoping to be open on April 1st, as you’ll see online – he’s already started a website (pizzeria22.com) and Facebook page (here).

46 Replies to "West Seattle restaurants: Wood-fired pizza coming with Pizzeria 22"

  • Kim December 22, 2010 (9:29 am)

    Sounds delicious – What a happy addition to our neighborhood!

  • Cheryl December 22, 2010 (9:36 am)

    Sounds great to me too!!

  • Mary December 22, 2010 (9:36 am)

    Sounds excellent! But I’m really commenting to say that what I really appreciate is the way WSB always includes a map link so I can see exactly where the place being written about is located. So handy! Thanks!

  • Jim December 22, 2010 (9:39 am)

    What will they do during burn bans? microwave pizza??

  • JayDee December 22, 2010 (9:49 am)

    I love wood-fired pizza and I like his approach to the new pizza place. I look forward to the smell of wood-smoke at California and Admiral on those nice summer days.

  • bebecat December 22, 2010 (10:00 am)

    Love this…!!

  • Vanessa December 22, 2010 (10:01 am)

    Yummy!! I want pizza for breakfast now.

  • austin December 22, 2010 (10:05 am)

    I’m glad they’re not trying to be another tutta bella or (especially) via tribunali but I hope they have better (and more local) beer options than rainier tallboys. Looking very much forward to trying this place out.

  • JanS December 22, 2010 (10:05 am)

    YAY!! it’s in MY ‘hood…can’t wait :)

  • mightymo December 22, 2010 (10:18 am)

    If they could have pizza by the slice, that would be perfect for a stop after going to the library before walking back home.

  • Thomas December 22, 2010 (11:16 am)

    Just putting in a request for a gluten-free dough option.

    They’re tough to get right, but it’d be nice to have a locally owned alternative to Garlic Jim’s!

  • km December 22, 2010 (11:24 am)

    He had me at a Rainier and a $10 Margherita…we will definitely be hitting them up for that! Y.U.M.

  • Drew December 22, 2010 (11:50 am)

    Cannot wait to not have to drive to Tutta Bella or Tribunali…

  • RJB December 22, 2010 (11:50 am)

    Read the menu…yum!!! Can’t wait to try it out!

  • Jill Loblaw December 22, 2010 (12:17 pm)

    Yippee! Bring it on.

  • Elliott December 22, 2010 (12:26 pm)

    Sounds tasty! Wondering if they will eventually do delivery? You would have a captive audience with those of us on Pigeon Point who are looking for some decent pizza delivery options (Pagliacci won’t come this far east and Zeek’s costs way too much for what you get.)

  • homesweethome December 22, 2010 (12:41 pm)

    Not a big lunch trade? There is a mass of WS high school students clamoring for sushi (and pizza) – kids with money to spend all over this neighborhood at lunch. I understand this is probably a mostly adult place but could easily do well with the kid crowd during the day.

  • Melinda December 22, 2010 (12:44 pm)

    Benvenuto!

  • OP December 22, 2010 (1:41 pm)

    Anybody familiar with the term “market saturation?”

  • christopherboffoli December 22, 2010 (2:49 pm)

    OP I think you’d have a better case for market saturation if pizzerias were CLOSING, not opening.

  • Aja December 22, 2010 (3:06 pm)

    Really looking forward to this! I went to a wedding rehearsal dinner where this company catered and the pizza was excellent! Psyched to have them be local!

  • Manolita December 22, 2010 (3:20 pm)

    Is this going in the space where there is a hair salon now?

    • WSB December 22, 2010 (3:28 pm)

      M – I asked Cary what’s in the space now and he said it used to be a laundry/cleaners? I think it’s been vacant for a while, I remember a listing in that building that’s been in the commercial “for lease” lineup quite some time … TR

  • Baba December 22, 2010 (3:55 pm)

    Weeeee!!! Another addition to the troublemakers capital/corner of North Admiral!
    .
    Every time I pass by that area in the evening, there is always a police car parked in the middle of California Ave.???
    .
    Maybe it was just a coincidence…

  • Pizza Lover December 22, 2010 (4:05 pm)

    The menu looks great but has several typos (create “you” own specialty, “Zuccini” and Roasted Red Peppers, referred to as “Vinnie’s Pizza, 1234 Elm Street, Anytown, AA” on the About Us page, etc. . . .). Hope they get that fixed before they spend a bunch on printing. I’m not a troll and am not snyping, I’m just hoping they pay more attention to their pizza than they have their website and menu. Looks like they have some darn good pizza so now I just wait until April so I can take the family on opening day (knowing full well that things may not be 100% dialed-in and ready to give the benefit of the doubt). In the mean time I’ll brace myself for the comments complaining about me complaining about spelling. . . . .if I were to open a restaurant and someone noticed a typo in my menu I’d want to know before I printed a couple thousand copies. . . . .

    • WSB December 22, 2010 (4:28 pm)

      P-Lover, I suspect a template to blame here. I do give them kudos for actually launching a website early, even if not all tidied up yet, as opposed to some businesses that were up and running for months before their web presence shows up. (We always wind up with some extra search traffic because of those businesses – believe me, folks, people start searching for info even before you open, and if somebody else has written or published something about you before you have a site, they’ll find that instead! A certain local restaurant that opened within the past few years didn’t get a website going immediately and not only did we get search traffic, we kept getting phone calls for people trying to find its info.) And you do NOT have to hire someone if you don’t have the time/budget – just launch a free “blog”-format website on wordpress.com, for example, point your myrestaurantname.com domain to it, and you’re up and running. Lots more flexibility for topical updates that way, too. Same goes for any business, organization, etc. … /soapbox … TR

  • OP December 22, 2010 (4:23 pm)

    christopherboffoli: Given the location + # of pizzerias, talk to me in a year.

  • Baba December 22, 2010 (4:42 pm)

    I know what you are talking about, WSB. That “Pepto Bistro” was a disaster…

  • CK December 22, 2010 (5:06 pm)

    Thank you all for your comments etc, especially Pizza lover for the proof reading, I will take the blame for that. Jim, smoking bans don’t apply to places of business fortunately, and OP I am familiar with the term “market saturation” as well as the word “competition,” and “community” of which I am a big supporter of, and I chose this particular community for the lack of saturation in the wood fired pizza niche, which is why I leased a very small and affordable location, but I understand where you are coming from and I hope I can buy you a beer 5 years from now. Keep hope alive!

  • waman December 22, 2010 (5:15 pm)

    Why do so many local restaurants / bars have to have a number at the end of their name? Does that draw more business?

  • Mack December 22, 2010 (6:15 pm)

    I want Chicago-style, deep dish pizza.

  • I. Ponder December 22, 2010 (6:59 pm)

    If it’s great, market saturation will be a problem for the other guys, not them. Back in the old country (Brooklyn) there was a pizzeria on every block in Bensonhurst, and they were all busy and all great and reasonably priced. They competed on quality. No chains like Pappa Johns or Dominos there.

  • Rick December 22, 2010 (7:29 pm)

    If it’s the space next to the alley that would have been The House of Kleen drycleaners that I worked at back in the early 70’s. I believe when the family sold the business (4 locations) it remained a dry cleaner for some time after that.

  • bridge to somewhere December 22, 2010 (9:01 pm)

    Checked out the site–that pizza looks great! Can’t wait to check it out.

  • JanS December 22, 2010 (11:28 pm)

    Baba..maybe the police were there because they knew you were passing through. It’s Christmas…the holidays…maybe some good cheer is in order, doncha think? I live close by there…within walking distance…and it’s quiet(except for the Safeway construction)…not always cops here…guess it’s all a matter of perception. Lighten up :) and Happy Holidays!

  • Curious December 22, 2010 (11:43 pm)

    Agreed, please offer a gluten free dough!

  • maybe daw should work there December 23, 2010 (12:36 am)

    finally better food near the library~ i hope it puts the other place with inflated prices out..

  • Pizza Lover December 23, 2010 (6:57 am)

    I’ll go just because CK reads the blog! We have a favorite pizza place in Napoli that even made it onto our Christmas card as “the best pizza place in the world.” It’s a little hole in the wall and people line up for hours to get their pizza. There are other pizza places in the area for folks that don’t have time to wait or don’t want a superior pizza. They only offer 2 kinds of pizza – one with sauce and one with cheese. The place has been in business since the 1800s. It would be amazing to have competition a few blocks from our house! As much as I can also appreciate Chicago deep dish I don’t think a wood-fired oven is the way to cook it (too hot). I can’t wait – that is a beautiful pizza!

  • redblack December 23, 2010 (8:30 am)

    CK: are you shopping for masonry bids?
    .
    i’ll also proofread and edit your text for free. :) i have credentials. and, yes i do have a [shift] key.

  • Bettytheyeti December 23, 2010 (9:59 am)

    “Ventidue” if you build we will come! I have been to Tribulani but found them too expensive.

    Yes the real Italian model is more affordable. Wood-fired pizza and deep dish are not comparable. One can pretty much eat a wood-fired pie every day and not increase your waist line.

    Tj’s and now Pizza22 . . . what’s next! Yeah.

  • tim December 23, 2010 (12:14 pm)

    Awesome! so looking forward to this, but my diet is screwed.

  • rlv December 23, 2010 (1:00 pm)

    Cary, welcome to the neighborhood!

    Your pies were tasty and your service attentive while pitching in at Via Tribunali in Georgetown, so I’m thrilled that you’ve finally got your own place, and in the West Sea, to boot.

  • Alki Resident December 23, 2010 (5:21 pm)

    It would be nice to see Garlic Jims go away and put something in that everyone will enjoy and go to.Cant wait for Carys pizza,sounds amazing.

  • SaraJ December 23, 2010 (6:25 pm)

    Yeeeeeeeeeeah! SO excited for this! I live nearby, I love pizza, and I will literally stop here on my way home from work or just walk over on a weekend because it’s so close. We need more choices in the Admiral district. This is such great news.
    Also I’m a Yelper, so I will give a great review if it’s deserved :)

  • SaraJ December 23, 2010 (6:26 pm)

    p.s. It would be great if the pizzeria also offered a whole wheat crust option.

  • Pizza Lover December 28, 2010 (10:47 am)

    A good sign. . . . . I am so anxious to visit this new pizzeria! I took a glance at the menu again and noticed that Cary had fixed the couple of typos I pointed out. If they are that responsive months before they’ve opened I can only imagine how great the pizza will be. Welcome to the neighborhood – I’m spreading the word. . . . .

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