By Tracy Record
West Seattle Blog editor
For a small independent business to last 40 months is a feat – let alone 40 years.
But that’s the milestone CAPERS in The Junction (WSB sponsor) is celebrating this weekend – the store’s 40th anniversary.
The party Saturday and Sunday coincides with the start of the annual CAPERS “everything in the store” sale. But CAPERS proprietor Lisa Myers has added a few touches – such as a private reunion party tonight for employees past and present. “We’ve probably had 1,000 employees over the years!” Lisa marveled when we talked this morning for a look ahead to the big weekend. Their tenures, anywhere from one month to 25 years. “They really make the business.”
Yes, but so does the proprietor. What’s her secret for keeping the doors open this long? “Just keep going! I think (some businesspeople) give up too soon, didn’t give it enough time. It takes a long time to get a customer!” You can’t assume everyone knows about you, 40 years or not. “People still come in and ask, ‘are you new?'”
Of course CAPERS offers online shopping, too, but it’s the bricks-and-mortar store that offers the full experience of the home items they sell – although the website also opens the door to people too far to walk through the physical door. Somebody thousands of miles away, for example, bought napkin rings. And it’s the mix of merchandise that keeps CAPERS thriving, Lisa believes; furniture might be atop the list of most-popular items, but barely: “All the departments hold their own .. it’s hard to get rid of a department, since they play off each other.”
After 40 years, what surprises her? Sometimes, it’s “the things that people like.” Sometimes, it’s the pleasant surprise of “the kindness of our community … people are so supportive and kind.” (CAPERS finds ways to enable that, too, such as the annual Giving Tree for the Hickman House shelter housing families who have survived domestic violence.)
You can support this independent local business, as it enters year 41, by joining this weekend’s celebration. Between 10 am and 4 pm both Saturday and Sunday, you can not only be among the first to shop the “20 percent off everything” sale, you can also enter raffle drawings for baskets with items from CAPERS vendors – “our vendors have given us so many gifts!” Lisa exclaims. “Some really good stuff.” They’ll have a “Wheel of Fortune”-style game, too, as well as treats for kids. And the sale lasts through the end of the month. CAPERS is at 4525 California SW.
(Photo courtesy West Seattle Junction Association)
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