Update: Chevy Silverado commercial shooting in Gatewood

We previewed this here yesterday after receiving multiple notes from neighbors – and today, we’ve received more notes and calls now that it’s under way, so we went over to check it out: Scenes for a commercial promoting the Chevrolet Silverado pickup truck are being shot today/tonight in the section of Gatewood between SW Morgan and the north side of Myrtle Reservoir. As with any kind of film shoot, there’s plenty of cool gear in use – note the setup atop the Mercedes:

And portable facilities to take care of whatever needs may arise:

Oh, and as for the star(s) of the show:

According to the flyer received by neighbors – who sent us a copy – the commercial will tell a “story played out every day as America goes to work.” Note the wardrobe-in-waiting (with that same man in the background):

The same flyer also makes it clear the neighborhood – near the highest point in Seattle – was chosen in large part for its skyline views, which would figure into the commercial. Neighbors were told the shoot may continue as late as 1 am tonight (tomorrow morning). Thanks again to those who e-mailed/called with tips about this! Shoots like this are coordinated with/through the City Office of Film and Music, whose website has interesting offshoots to explore, like the Insider’s Guide to Seattle Film Locations.

18 Replies to "Update: Chevy Silverado commercial shooting in Gatewood"

  • B@TT September 12, 2010 (6:00 pm)

    Those bathrooms are top notch though. I saw them at a wedding and was in ah! =)

  • Adam September 12, 2010 (6:51 pm)

    I can’t be the only one who saw the camera car and thought “that’s not a bad looking car for GM” only to realize it’s a Mercedes…

  • sophista-tiki September 12, 2010 (6:53 pm)

    what do they look like on the inside ? a well decorated room in a fancy restaurant? are ther stalls or is it just a one seater?

  • newnative September 12, 2010 (7:32 pm)

    Well, the camera car needed to be reliable…

  • Jem September 12, 2010 (8:20 pm)

    I think it’s pretty cool they’re filming in our lovely ‘hood; can’t wait to see the commercial.

  • coffee September 12, 2010 (8:28 pm)

    Holly cow that’s alot of clothes!!!! I think its great that a car commercial will be using West Seattle, only the best place in the world to live! It is a regional spot, or national? If national I have to tell my east coast friends!

    • WSB September 12, 2010 (8:41 pm)

      The terminology in the paperwork circulated around the neighborhood certainly suggested national, and that was the interpretation of the first person who tipped us – the production company was out of Southern California. I searched around for info on the campaign overall, and found an article or two from a couple weeks ago about a “loyalty” campaign for the Silverado, which certainly this sort of theme COULD play into .. but guess we’ll just have to watch for it! – TR

  • JAT September 13, 2010 (9:31 am)

    (sigh!) if only that kind of marketing effort were put into selling more efficient and environmentally responsible forms of personal transportation…

    (someone had to say it.)

    • WSB September 13, 2010 (10:05 am)

      Maybe soon!
      http://www.nissanusa.com/leaf-electric-car/index#/leaf-electric-car/index
      .
      We drive conventional gas-burning cars but chose to borrow an electric vehicle (thanks again, MC Electric Vehicles!) for the Grand Parade this summer to see and show what they’re like. Enduring memory: Quiet! (And they’re already making electric cars that look more like “regular” cars than the one-step-up-from-golf-cart one we used.) When we finally have to replace one of our cars, which are 6 and 8 years old and in good shape, I’ll be interested to see how the electric-car market has evolved … TR

  • Kelly September 13, 2010 (12:52 pm)

    FYI, BECU filmed a commercial this summer in West Seattle, too, with local talent! Never did find out which neighbor was in it but I saw the film crew one block up.

  • M September 13, 2010 (3:52 pm)

    As a person who works in Film and Television, just a friendly reminder, that film sets are a very dangerous place to be, and if any readers decide to walk over in that area to please keep your distance and don’t bother the crews!

    • WSB September 13, 2010 (4:03 pm)

      In case it’s not clear, this was a one-day shoot so far as we know, so if anyone chooses to go over today, there’d be nothing to see – TR

  • onceachef September 13, 2010 (4:07 pm)

    A comment to the WSB editors: I know “shoot” and “shooting” are the vernacular used for “filming” but I think the word “filming a commercial” would have been a better choice considering the amount of gun-play we’ve had in WS lately…just a thought WSB.

    • WSB September 13, 2010 (4:15 pm)

      You know, I appreciate that but really … some cameras are known as point-and-shoot models … you shoot pool … you shoot photographs … the word has multiple meanings. There just is no way around it. Filming, for that matter, is inaccurate and probably should be bagged entirely because film isn’t used much any more (I don’t know for sure what medium/media this crew was using, perhaps HD video). I keep catching myself saying we’re going to “videotape” an interview, yet our cameras record on hard drives, no tape involved (nor discs, etc.) – I’m just waiting for video to become a fullfledged verb …

  • onceachef September 13, 2010 (4:33 pm)

    As inaccurate as the word filming is, shooting is just as much the same, regardless of how digital cameras are marketed. It’s not a “big deal” but I did think there was yet another “shooting” in WS from the headline…the harmless kind as it turns out. Thanks for replying.

    • WSB September 13, 2010 (4:49 pm)

      In the headline, you have a point, especially since commercial could be an adjective in this context! I was thinking more in terms of trying to imagine never using that as a verb again …

  • mj September 13, 2010 (10:18 pm)

    They did in fact shoot the Silverado spots on film. You can see the Arri 435 in one of the images above. Contrary to popular belief, film is used very widely in the film and TV business. In fact, most big budget films and commercials prefer it and still use it everyday. The Mercedes with the rig on top is known as a “Russian Arm” and can accommodate a driver, a camera operator, director and another person in the car as they fly along, shooting, at speeds in access of 85mph. Pretty cool. Seattle has been home to numerous shoots for TV commercials and films in the last 8 months. Good to see it here on the Westside.

    • WSB September 13, 2010 (10:35 pm)

      Thanks for the education, MJ! My dad worked in the film industry (title design, commercial direction) but he is long gone, and I was too young during the heyday of his career to have learned much about what was state of the art even way back then (pre-computers), appreciate the informed explanation now – TR

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