Joey Genzale is excited about all the improvements at his Westwood produce megastand, Tony’s Market, which just reopened at 35th/Barton a few hours ago after its traditional post-Christmas break. It’s a later reopening than usual, and here’s why:
That’s just part of the new 24-foot refrigerated produce case lining the north wall – which means the produce stays fresher longer – “Perfect lettuce! Perfect mushrooms!” enthuses Joey – and that’s good for customers as well as for the store’s bottom line. There’s also a brand-new cooler up front by the checkout stand, for non-produce merchandise. And even on the south side, the non-refrigerated items – such as tree fruit – is arranged up against the wall, improving traffic flow inside the store.
Something else new:
Joey says he’s been working on improving his hand-lettering sills for the signs that have long been a trademark of the produce market, run by his dad Tony Genzale till his untimely passing in December 2010. He had some ready to go last night – and then the rain swept in and undid his work. “My dad’s getting even with me,” he laughed.
When we were there in the 1 o’clock hour, they were still finishing setup, but almost done, and definitely open – and Joey is asking everyone what they think of the improvements (which include some fresh interior paint): “After 16 years, it was time.”