Having just enjoyed (2) of newer apple spice glazed at The Original Bakery this am...I am not one to interject anything about the health factors of the twinkie...
Bottom line...(I have a 20/20 vision fo the obvious)...and I don't have to read any link to know how this happened...how it's happened before and how it will continue to happen to "big" business.
You make a product people like...a lot.
The product is in high demand...
You grow...borrow tons of cash to Lease Buildings, build conveyors, and higher staff...
Middle Managers and Sales want to look really good to the Senior Execs...they project solid growth in the near term and persuade Execs for expansion in the long term...They just want to look good...
The Execs don't look to closely at the projections in the near and long term...they trust their Middle Management - of course...these are the future C-Class...
The projections are off...the products are not selling in certain rural areas like told. Machines are still running and inventory is piling up all over.
It's too late...Senior Exec takes annual tour in middle America to see a building or two on a world-wind get out of Corp office...dog and pony show is on...Get out the white gloves!
Fat Cat sees a building with one line stopped...sees another with two lines stopped...all very clean and orderly and impeccable standards being met...employees all line with bleached white coats, hair nets, gloves, glasses...all OSHA approved!
Inventory room is full! Over full. Shiney Trucks and trailers parked in the lot.
Local General Manager explains they have been telling the Territory VP for MONTHS about over projecting and over promising...He stopped the lines and began a schedule adjustment and over-all cost cutting measure at his local site...it's saved $10K..."Did I do good sir?"
Senior Exec. returns to Corporate...tells the COO...COO tells the CEO...All Hell breaks loose...get all the VP's on the horn! Audit this site...that site...
Stop the machines! Um...the machines are stopped sir...
Let the non-essestial people go! Keep the middle managers...they're solid...they will help us re-build!
Anyway...you get the picture.
Poor Leadership fails every company...
Hardest thing to do in business...ensure the people you hire tell you the real deal so you can make a real decision...
Hostess did not have to end up this way...it would be smaller...but not gone...if the leadership just knew how to manage growth..