“We are excited to share our vision with like-minded women who want a
comfortable alternative to girly women’s underwear,” say Betsy Bruce and Dana Joy – both longtime West Seattleites – as they launch a crowdfunding campaign for their creation: Underwear called BoiBums. They’re trying to raise money to manufacture “a product for women using the same soft fabrics, comfortable cut, and wide-waistband used in men’s underwear.” (Briefs, not boxers.) And the sizing range will be robust – briefs in sizes up to the equivalent of 3XL. You can watch Dana and Betsy’s sassy pitch video on the Kickstarter page for BoiBums. In crowdfunding tradition, they’re offering rewards to donors, all detailed on that page. And if the underwear business goes well, they’re expecting to expand into other – perhaps, more visible – lines of apparel.
West Seattle, Washington