That’s the pitch video for a Kickstarter campaign launched this week by two West Seattle entrepreneurs, Fran Dunaway and Naomi Gonzalez:
Their brand Tomboy Exchange aims to make clothing and accessories geared to women over 40 (preview it here), with an “attitude that reminds us of our daring younger selves,” as Fran says in the video, adding in an interview on their website, “As we get older I think there are very few women who can actually pull off the same look that they rocked as younger women. They still want to look good but comfort and fit are key now.” Tomboy Exchange’s founders hope to raise $75,000 to get the business going in a big way – including making the clothes right here in Seattle – and they’ve given themselves a month to do it. After just two days, they’re already a sixth of the way there.
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