Video: Song co-written by Admiral Theater’s Dinah Brein makes Today Show jingle-contest finals

January 18, 2013 at 5:20 pm | In West Seattle news, WS culture/arts | 7 Comments

That crosscountry-via-iPad musical collaboration between Admiral Theater manager/entertainment director Dinah Brein and South Carolina resident Jon Michaels has made the list of three finalists in the nationwide TV contest for a Today Show “jingle.” Brein is a veteran songwriter/producer whose work has been recorded for TV and film use as well as by recording artists, and while working in Nashville years ago, collaborated previously with Michaels, who called her during the holidays to ask if she wanted to work on the jingle. “He lives in South Carolina and I’m up here in Seattle so we got together on Face time on our iPads and churned it out,” she explained, adding: “Being able to use an ipad was great plus he got to meet my husband and 3 dogs, one of which was always trying to get me to use the word dog in the song.” The rules called for an original song, less than 2 minutes long, and if possible, mentions of the anchors’ names. Brein says they decided to take a “historic perpective in presenting (the show’s) longevity of 60 years and (its) family-like approach to the news.” Michaels will sing the song live with the other two finalists on January 29th. Brein’s not sure what they get if the jingle wins, “but as they say at the Oscars, it’s an honor to be nominated.”

7 Comments

  1. Go on! Great song, er, jingle. Hope we get to hear it on TV soon!

    Comment by shed22 — 8:03 pm January 18, 2013 #

  2. Great tune ! Light, poppy, and a nice little hook to boot. Way to work in the N-B-C three-note chime at the end. Very cool. Good Luck !

    Comment by petert — 8:23 am January 19, 2013 #

  3. I like it!

    Comment by Diane V — 6:06 pm January 20, 2013 #

  4. She shouldn’t have entered this contest. It clearly says in the rules No Professionals.

    Comment by Bill — 3:19 pm January 21, 2013 #

  5. No, it doesn’t. Line 13
    .
    http://www.today.com/id/50225552/site/todayshow/ns/today/t/todays-quest-best-jingle-rules/#.UP3Og6GLy18
    .
    “Sponsors reserve the right to exclude entrants who are professional musicians, as determined by Sponsors at their sole discretion.”
    .
    Not the same.

    Comment by WSB — 3:35 pm January 21, 2013 #

  6. Ok, you are right. But it does leave it open to being interpreted as no pros. One would assume a professional songwriter wouldn’t make the cut.

    Comment by Carol — 8:38 pm January 21, 2013 #

  7. Actually since I’ve been in Seattle, I have not had the opportunity to do any professional music. The rules state professional as one currently making a living in music which is not the case for me.

    Comment by Dinah — 3:14 pm January 22, 2013 #

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