Just in from Jeff Gilbert at the Feedback Lounge (WSB sponsor), on behalf of all the West Seattle/White Center establishments participating in the name-the-charity-beer campaign: After judges reviewed hundreds of entries, they chose … Hi-Yu Brü! The announcement:
HI-YU BRÜ, the third of three Big Al Brewing charity beers, benefiting the West Seattle and White Center communities, arrives just days from now. In a three-week contest to name the beer, HI-YU BRÜ, the entry by TIAN RICHARDSON of West Seattle, was chosen from more than 300 submitted titles. (The contest was only open to West Seattle and White Center residents).
“I am thrilled to have my beer name HI-YU BRÜ chosen to represent our West Seattle/White Center communities,” says Tian. “Hi-Yu, which means ‘much, plenty, abundance’ in native Chinook jargon, will undoubtedly bring just that to all of us in the form of…well…beer, and will also bring help to those in need in our communities.”
For the beneficiary of the sales percentage of HI-YU BRÜ, Tian has chosen the Holy Rosary Parish Ministries, which has a number of different local benefits in the West Seattle community, from meals for the elderly/low-income, to a weekend women’s shelter.
On Friday, April 6, 2012, 6 PM, nine West Seattle/White Center bars and restaurants will introduce HI-YU BRÜ to the neighborhood, with each establishment pledging a portion of the sales to the chosen charity. The beer, crafted by Big Al Brewing, is hoppier styled IPA and will be exclusively available at The Feedback Lounge, West 5, Shadowland, Mission, Big Al Brewing, The Bridge, Locöl, Beveridge Place Pub, and Company Bar until April 26, 2012. After April 26, any venue with a liquor license will be able to buy and offer HI-YU BRÜ to their customers.
“It was extremely challenging to pick a winning name for the beer,” says Feedback Lounge co-owner and charity beer organizer, Jeff Gilbert. “There were so many amazing suggestions, the judges had a hard time deciding. Some of the more fun ones were Alki “Pasty Leg” Ale, Pirate’s Landing Pale Ale, Gatewood Grog, Lincoln Lager, Innocent Amanda Ale, Viaduct Fail Ale, Rolling Roxbury, and Wes C. Addle Pale Ale. Makes me wish we were releasing 10 more beers.”
This is the third in a series of Big Al Brewing-brewed beers with proceeds benefiting local charities. The previous two were Löwman Bräu and Whale Tail Ale.